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	Question: What do many new spokespeople at technology companies have in common? Answer: they make similar mistakes and fall into similar traps. Based on my experience as a media trainer, the most common ones include: 1. Misunderstanding the Media. Too many spokespeople confuse PR opportunities with free advertising. Ouch! No reporter, editor, or host wants to be a billboard for your products or service; their job is to provide interesting and useful information to their readers or audience. And if you help them do so, you'll maximize your chances of positive coverage. 2. Misunderstanding the Spokesperson Role. Some spokespeople think that they're on a sales call when they meet the press. So they toss out puffery and hyperbole or try to "close on the objection." Then they become frustrated by the "poor" coverage, if any, that they receive. The key is simple: inform, don't sell. 3. Lacking Message Points. At first blush, it might seem that telling spokespeople to have message points is as obvious as telling them to wear clothes during an interview. But in fact, many spokespeople do arrive metaphorically naked for interviews - bereft of key message points. Deliver several strong messages well, and you might just see them in print or on the air. 4. Unleashing a Core Dump. When spokespeople feel the need to educate the interviewer about everything that could be known about their products, services, or companies, the interview loses focus. An effective spokesperson knows when to cut to the chase and assess what level of detail the interviewer is seeking. 5. Over-Answering. Most inexperienced spokespeople don't know when to stop talking. By babbling on, they increase their chances of being misquoted or driving the interview off-topic. Don't snatch defeat from the jaws of victory - keep answers short and to the point. 6. Failing to Listen. A guaranteed way to irritate an interviewer is to interrupt or finish his or her questions. You need to establish a rapport and communicate respectfully - just as you would with a colleague. 7. Speaking in Jargon. It's often tough for spokespeople to adjust their technical level to that of the interviewer. But it's also critical. If you talk over the interviewer's head, you'll decrease the chances of an accurate write up; if you "dumb down" the information for a technologically-sophisticated interviewer, you'll likewise decrease the chances of getting the kind of coverage you desire. 8. Missing the "So What?" Too often, spokespeople focus on the intricacies of their technology and forget that ultimately, the game is about offering a better value proposition for your customers. Demonstrate how your products and services solve your customers' problems and help them achieve their goals. 9. Trashing Competitors. Spokespeople can easily lose credibility if they boast about overthrowing the 800-pound gorilla in their market space. Far better to talk about the unique features and advantages of your offerings and how you plan to increase market share. In short, take the high road when it comes to competitors - you'll do more to increase your chances of obtaining the good press you deserve. 10. Playing Tug of War. Some spokespeople believe that they need to come across as "tough," so that they can control the interview through intimidation. Bad idea; you might win a battle or two, but you'll still lose the war. Victory goes to he or she who controls the ink. So be a smart player and check your ego at the door. Are there other mistakes spokespeople can make during an interview? Sure. But if they can avoid the "Big Ten," they'll maximize their chances of a successful experience with the media. Copyright C 1998-2005 Steve Bennett.

Many of us, especially those who have found themselves in debts for the first time, will laugh off the suggestion for debt consolidation help. Where does debt consolidation help figure in the scheme of things? Not anywhere if some people are to be believed. This is what they have to say. Give us the sum and we will disburse the amount ourselves.

So, is debt consolidation help so insignificant?

Certainly not! Debt consolidation help holds a place of prominence in the debt settlement process. Debts settlement is not as straight a process as most of us would like to believe. The worst that can happen to a person is being trapped in a vicious cycle of debts. The debtor employs his salary or wage for debt settlement. In the absence of sufficient sum to pay for the routine expenses, the individual again takes up a debt. Consequently, the individual continues to have a large debt load in spite of paying debts regularly. Experts who undertake debt consolidation help are skilled in dealing with similar situations. They can easily deliver effective solutions to rescue the individual of the debt trap.

Another instance that reveals the significance of debt consolidation help is the relative inexperience of borrowers. Having specialist knowledge of a field and being a tyro with some workable knowledge are two different things. Unless the situations posed are not too complex, the latter can deal with them. As situation complicates, the debtor finds himself in a state of ineffectiveness. Sometimes badly handled debt situations backfire. An expert can best deal with such situations.

This may have convinced you of the important role that debt consolidation help plays in the debt settlement process.

It is very easy to get debt consolidation help. There are many individuals as well as agencies who may provide debt consolidation help for free or for a nominal fee. Independent financial advisors offer advice on issues related to debt consolidation along with other financial issues. Since they come under the purview of rules framed by Financial Service Authority (FSA), the advice through them is bound to be genuine and independent.

Many banks and financial institutions too have employed experts to guide borrowers about the several debt consolidation options available to them. Face to face meetings with experts are preferred. Telephonic communication comes next in the preference list. This is however a costly approach. As personal computers and Internet have started showing up in ones drawing rooms and offices, borrowers are also attracted to discussing queries online. In this method, the borrower may mail his queries to the expert for a detailed answer within a certain time period. An alternative option will be to put ones queries to experts through an online conversation. This saves borrowers the time that they would have spent on meeting experts personally. Moreover, borrowers get to talk a lot to the experts at a very low cost.

The debt consolidation loan providers may also help borrowers in settling debts. This will come as a relief for many borrowers who are tired of attending creditors calls. Negotiation is carried on with each creditor. The objective of these calculations is to induce creditors to lower the debt amount. This may be an impossible task for an individual. However, it isn’t for loan providers. Expert negotiators conduct meetings with the creditors. Often the unsecured debtors may be forced into lowering debts.

Independence of the advice lent is an important criterion to adjudge its efficacy. Particularly on target are lenders who use debt consolidation help as a platform to sell their own products. These are lenders who would deliberately show that the products offered by them are the best. Altering comparison results is one of the principal means used by these lenders. Borrowers must try escape from such advisors and lenders.

Debt consolidation help will go a long way in improving the debt settlement results. Debt consolidation help can guide borrowers for the entire term of the loan. Being informed is the key to the success of debt consolidation loans. With lenders undertaking to personally negotiate on behalf of the borrowers, this is sure to be very helpful.